Strategie di Comunicazione nella Società Digitale
| Study location | Italy, Florence |
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| Type | Graduate, full-time |
| Nominal duration | 2 years (120 ECTS) |
| Study language | Italian |
| Application fee | €20 one-time Application fee is non-refundable |
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| Entry qualification | Undergraduate diploma The entry qualification documents are accepted in the following languages: English / French / Italian / Spanish. Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original. |
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| Language requirements | Italian Non-EU applicants living abroad are required to have a valid certificate of Italian language proficiency at level B2 awarded by one of the Institutions of the CLIQ (Italian Quality Language Certification) system, namely:
Applicants who do not hold any of the above listed certificates of Italian language can participate in the test that is annually organized by the University. More information on the test and on the exemptions from the Italian language verification is available here Applicants participating in the Marco Polo project are required to have a certificate of Italian language proficiency at level B1. EU applicants are not required to have a certificate of Italian proficiency and do not have to pass any Italian language test. However, a good proficiency in Italian language is highly recommended. |
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| Other requirements | At least 1 reference(s) should be provided. |
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| More information |
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Overview
The master’s degree programme in Strategie di Comunicazione nella Società Digitale is designed to equip students with the knowledge and skills necessary to address communication challenges within complex organisations. The programme has been meticulously designed to equip students with the ability to analyse and manage information flows, plan and organise communication activities and projects for both public and private entities, and produce content in various communication sectors. The primary focus of this study is the analysis of contemporary society’s communication systems and the strategies employed by diverse social groups to establish public visibility, relationships, credibility, reputation and image in public and private institutions, as well as the political and business sectors.
Career opportunities
Career opportunities can be grouped into four main professional areas: public communication, journalistic communication, political communication, and corporate communication.
Specifically, graduates in Communication Strategies in the Digital Society may pursue roles such as:
• Public Communicator
• Communication Manager
• Journalist
• Head/Press Office Officer
• Public Relations Specialist
• Lobbying and Advocacy Expert
• Social Media Manager
• SEO Specialist
• Content Strategist/Creator
• Brand Manager
• Web Analyst